BORN IN ’93. STILL OG.

THE OG 420 IS THE ORIGINAL STREET, SKATE, BMX, MX, AND MOST IMPORTANT TO US, 420 LIFESTYLE BRAND, FOUNDED IN 1993, BLENDING ICONIC STREET CULTURE WITH THE 420 STATE OF MIND.

STARTED IN SANTA ANA, CALIFORNIA

GROWING UP IN ORANGE COUNTY IN THE ’70S AND ’80S, SHREDDING BIG O SKATEPARK, RACING BMX, AND RIPPING MOTOCROSS AT SADDLEBACK RACEWAY WAS EVERYDAY LIFE FOR US. THAT GAVE US AN IDEA TO STAND OUT, A CHANCE TO WEAR OUR OWN 420 APPAREL – FROM SUNGLASSES TO TEES AND HOODIES. THAT IDEA GREW AND SPARKED AN UNDERGROUND MOVEMENT. A LOCAL COMMUNITY.

STARTED IN A LIVING ROOM. PRINTING MERCH, GIVING BACK, AND SUPPORTING THE COMMUNITY AROUND US. BUT IT TURNED INTO SOMETHING MUCH BIGGER THAN WE EVER EXPECTED.

IN 1993, THE OG 420 officially launched, and it quickly became A WORLD-WIDE COMMUNITY AND BRAND. 

FREQUENTLY SELLING OUT AT SHOPS THAT WERE ORDERING TEES MONTHLY, IT WAS TIME TO MOVE INTO A WAREHOUSE AND OFFICE TO BOOST PRODUCTION AND MEET THE DEMAND.

THE OG 420 WAS EVEN SELECTED FOR A THREE-YEAR DEAL, FROM 1996 TO 1998, TO SPONSOR THE TOYOTA GRAND PRIX OF LONG BEACH.THE OG 420 HAD ARRIVED, AND WE SOLD OVER 800 PAIRS OF OUR SUNGLASSES IN JUST THREE DAYS.

The OG 420 is STILL FAMILY-OWNED AND DRIVEN BY THE SAME CREATIVITY AND LOVE FOR THE 420 WAY OF LIFE AS EVER! WE WELCOME YOU TO THE 420 FAMILY!