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BORN IN ’93. STILL OG.
THE OG 420 IS THE ORIGINAL STREET, SKATE, BMX, MX, AND MOST IMPORTANT TO US, 420 LIFESTYLE BRAND, FOUNDED IN 1993, BLENDING ICONIC STREET CULTURE WITH THE 420 STATE OF MIND.
STARTED IN SANTA ANA, CALIFORNIA
GROWING UP IN ORANGE COUNTY IN THE ’70S AND ’80S, SHREDDING BIG O SKATEPARK, RACING BMX, AND RIPPING MOTOCROSS AT SADDLEBACK RACEWAY WAS EVERYDAY LIFE FOR US.
THAT GAVE US AN IDEA TO STAND OUT, A CHANCE TO WEAR OUR OWN 420 APPAREL – FROM SUNGLASSES TO TEES AND HOODIES. THAT IDEA GREW AND SPARKED AN UNDERGROUND MOVEMENT. A WORLDWIDE COMMUNITY.
